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	<title>Corporate Blah Blah Blog</title>
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	<link>http://copywritingcleveland.com/blog</link>
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		<title>Are you a simplifier or a &#8220;complexifier&#8221;?</title>
		<link>http://copywritingcleveland.com/blog/simplifier-complexifier/</link>
		<comments>http://copywritingcleveland.com/blog/simplifier-complexifier/#comments</comments>
		<pubDate>Wed, 01 May 2013 14:36:28 +0000</pubDate>
		<dc:creator>Kate Rein</dc:creator>
				<category><![CDATA[Business Writing]]></category>
		<category><![CDATA[Corporate Communication]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[complexifier]]></category>
		<category><![CDATA[Corporate Blah Blah]]></category>
		<category><![CDATA[corporate speak]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://copywritingcleveland.com/blog/?p=554</guid>
		<description><![CDATA[I realized something new about Corporate Blah Blah today. Corporate speak isn&#8217;t always a writing or speaking problem. It&#8217;s often a thinking problem. Makes sense. You have to have a clear thought in order to write about it in a &#8230; <a href="http://copywritingcleveland.com/blog/simplifier-complexifier/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>$10 words</title>
		<link>http://copywritingcleveland.com/blog/10-words/</link>
		<comments>http://copywritingcleveland.com/blog/10-words/#comments</comments>
		<pubDate>Tue, 19 Mar 2013 20:00:57 +0000</pubDate>
		<dc:creator>Kate Rein</dc:creator>
				<category><![CDATA[Corporate Communication]]></category>
		<category><![CDATA[clearest]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[simple]]></category>
		<category><![CDATA[Terin Izil]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://copywritingcleveland.com/blog/?p=543</guid>
		<description><![CDATA[This 2-minute video gets right to the point: Long, fancy words aren&#8217;t always best. See firsthand how simple, punchy language often makes the clearest communication. http://ed.ted.com/lessons/the-power-of-simple-words]]></description>
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		<title>Round of Ap-blahs</title>
		<link>http://copywritingcleveland.com/blog/ap-blahs-2/</link>
		<comments>http://copywritingcleveland.com/blog/ap-blahs-2/#comments</comments>
		<pubDate>Wed, 09 Jan 2013 21:54:16 +0000</pubDate>
		<dc:creator>Kate Rein</dc:creator>
				<category><![CDATA[Business Writing]]></category>
		<category><![CDATA[Round of Ap-blahs]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[legalese]]></category>
		<category><![CDATA[newsletter]]></category>

		<guid isPermaLink="false">http://copywritingcleveland.com/blog/?p=511</guid>
		<description><![CDATA[&#8230;to attorney Richard Pignatiello, who sends out the most entertaining, can&#8217;t-put-them-down newsletters to his clients and friends. Not exactly what you&#8217;d expect from a law office. There&#8217;s not one mention of &#8220;years of experience&#8221; or &#8220;gaining recovery&#8221; or &#8220;litigation.&#8221; And &#8230; <a href="http://copywritingcleveland.com/blog/ap-blahs-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The magic question that makes my writing better</title>
		<link>http://copywritingcleveland.com/blog/magic-question/</link>
		<comments>http://copywritingcleveland.com/blog/magic-question/#comments</comments>
		<pubDate>Mon, 07 Jan 2013 20:06:53 +0000</pubDate>
		<dc:creator>Kate Rein</dc:creator>
				<category><![CDATA[Business Writing]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[eighth grade]]></category>
		<category><![CDATA[Flesch-Kincaid Grade Level]]></category>
		<category><![CDATA[HVAC]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[lingo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[readability]]></category>
		<category><![CDATA[Real People Talk]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://copywritingcleveland.com/blog/?p=490</guid>
		<description><![CDATA[This week I&#8217;m writing some features &#38; benefits copy for a new client, an HVAC (heating, ventilation and air conditioning) manufacturer. Can&#8217;t say I know a whole lot about evaporative coolers and heat exchangers, but I&#8217;m learning. And I&#8217;ve worked &#8230; <a href="http://copywritingcleveland.com/blog/magic-question/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Slather some Mayo on that medical writing</title>
		<link>http://copywritingcleveland.com/blog/slather-mayo-medical-writing/</link>
		<comments>http://copywritingcleveland.com/blog/slather-mayo-medical-writing/#comments</comments>
		<pubDate>Thu, 25 Oct 2012 21:53:17 +0000</pubDate>
		<dc:creator>Kate Rein</dc:creator>
				<category><![CDATA[Corporate Communication]]></category>
		<category><![CDATA[Medical Writing]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Flesch Reading Ease]]></category>
		<category><![CDATA[Flesch-Kincaid Grade Level]]></category>
		<category><![CDATA[herniated disc]]></category>
		<category><![CDATA[jelly donut]]></category>
		<category><![CDATA[Mayo Clinic]]></category>
		<category><![CDATA[medical writer]]></category>
		<category><![CDATA[medical writing]]></category>
		<category><![CDATA[simile]]></category>
		<category><![CDATA[web copy]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://copywritingcleveland.com/blog/?p=478</guid>
		<description><![CDATA[I&#8217;m all about making communication easier to read and easier to understand. And I&#8217;m a firm believer that you can&#8217;t go wrong if you say things simply. But, wow, have I been thrown off by a recent outpouring of medical &#8230; <a href="http://copywritingcleveland.com/blog/slather-mayo-medical-writing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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