This just in:

Four of Cruise Holidays Luxury Cruise Counselors cruise experts returned last week from the naming ceremony and christening cruise of Oceania Cruises’ newest luxury ship, Riviera.

Wait. Is this about a…cruise?

I need a vacation — okay, a deep breath — just from reading that lead in a May 21 press release.

The problem isn’t really with the lead as much as with the name of the company, Cruise Holidays Luxury Cruise Counselors. Let’s run that name by the Department of Redundancy Department.

What sentence wouldn’t be awkward with that company name in it? And it becomes doubly redundant when followed by “experts” or “associates” or some other word for people (e.g., “Cruise Holidays Luxury Cruise Counselors counselors know all about sailing the high seas.”)

Does that make it redundantly redundant?

How would I write it? Well, if I couldn’t change the company name:

Four experts from of Cruise Holidays Luxury Cruise Counselors cruise experts returned last week from the naming ceremony and christening cruise of Oceania Cruises’ newest luxury ship, Riviera.

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