…to The Scooter Store. (No, really.)
I saw their TV ad and liked their mission statement: “Making you mobile.” I thought it was one of the clearest and most concise mission statements I’d heard. (Much better than the typical “Providing the best quality products and services to satisfy our customers” blah blah.)
So, I checked out their website and found even more simple, straightforward writing:
The Scooter Store offers a complete line of high-quality power chairs, scooters, and mobility accessories. We have several scooter and motorized chair models available. With a full range of features, The Scooter Store’s scooters and power chairs, like the motorized wheelchair….
They used words their audience recognizes, like “power chair,” “motorized chair” and “motorized wheelchair.”
What? No “mobility solutions”?
This week’s doozy comes from a technology company that probably does great work — we just don’t know what.
Because each of our clients face different challenges and have differing and evolving data center and IT needs, we offer a comprehensive suite of end-to-end data center solutions and services, globally. With certified partnerships with all the leading IT vendors, we are among the world’s largest independent, multi-vendor enterprise data center solutions providers.
What those “data center solutions” might be, we can’t tell you. Suffice it to say they’re “end-to-end” and come in a “comprehensive suite.”
But, it may be helpful to know:
[TuffTech*] is unique in its adoption of a deeply-rooted vendor-agnostic approach to helping clients accelerate their growth and achieve breakthrough business outcomes.
In all fairness, I did look up “vendor-agnostic,” and it seems that even eWeek.com uses the term. But wouldn’t it be better to just say they can work with products from any brand or manufacturer?
*Name changed to protect the innocent